Homestrap
Client:
Homestrap Furnishing
Sector:
Home storage and Furniture,
E-comm.
Year:
2022
Brand Origin:
Indore – MP, India
Services:
Rebranding, Visual Identity, Brand Guidelines, Digital Marketing.
Rebranding Homestrap to reflect its essence: functional, modern, and high-quality. The fresh identity highlights simplicity, durability, and elegance, aligning with its role in redefining home organization for modern living.
Homestrap
Rebranding Homestrap to reflect its essence: functional, modern, and high-quality. The fresh identity highlights simplicity, durability, and elegance, aligning with its role in redefining home organization for modern living.
Client:
Homestrap Furnishing
Sector:
Home storage and Furniture,
E-comm.
Year:
2022
Brand Origin:
Indore – MP, India
Services:
Rebranding, Visual Identity, Brand Guidelines, Digital Marketing.
Homestrap
Homestrap specializes in smart, durable solutions for home organization, blending practicality with style. From wardrobe, shoe, and kitchen organizers to bathroom essentials, their products optimize space and simplify life. With a focus on functionality and design, Homestrap helps create clutter-free, well-organized living spaces.
The Homestrap logo integrates three key elements that embody the brand’s essence and purpose. It combines the brand’s initials with a 3D representation of storage, forming an abstract design. The bottom cut of the symbol gives it the shape of a house, while the hollow section within represents the interior of a home—reflecting the primary focus of Homestrap products. The linear pattern in the symbol adds depth and balance, unifying the design into a cohesive visual identity.
When presented thoughtfully, the logo becomes a powerful corporate communicator, delivering a clear and compelling message about Homestrap to its audience.
To reflect its essence of functionality, modernity, and high quality, the brand underwent a transformative rebranding to eliminate clutter and establish a cohesive visual identity. This shift allowed the brand to evolve from an Amazon-focused marketplace seller to a confident, professional entity with a growing presence across sectors. By aligning its high-quality products with a refined communication strategy, the rebrand significantly boosted the brand’s market recognition, serving over four million customers by 2024.
It also marked a milestone with its appearance on the Indian edition of Shark Tank in 2023, securing funding for expansion. Embracing its vision as the “Great Indian Cupboard Organization Specialist,” the brand now offers diverse household products through its website, offline stores, and hyperlocal delivery services in metro cities, strengthening its foothold in the market.