Anupam Holistic
Client:
Anupam Bhatia
Sector:
Wellness, Health, Nutriotion
Year:
2022
Discipline:
Personal Brand
Services:
Visual Identity, Brand Applications & Collaterals, Website Design
Awesome collaboration with:
Made of Us
Agency Collaboration
Designing a grounded yet elevated identity for a modern wellness practice rooted in integrative nutrition, capturing the balance of body, mind, and spirit through a meaningful, symbol-driven visual language.
Anupam Holistic
Designing a grounded yet elevated identity for a modern wellness practice rooted in integrative nutrition, capturing the balance of body, mind, and spirit through a meaningful, symbol-driven visual language.
Client:
Anupam Bhatia
Sector:
Wellness, Health, Nutriotion
Year:
2022
Discipline:
Personal Brand
Services:
Visual Identity, Brand Applications & Collaterals, Website Design
Awesome collaboration with:
Made of Us
Agency Collaboration
Anupam Holistic
Anupam Holistic is a wellness initiative rooted in integrative and gut-focused nutrition.
Founded by a certified health coach from New York’s Institute of Integrative Nutrition, it focuses on managing lifestyle and autoimmune conditions—like diabetes, PCOS, thyroid, and rheumatoid arthritis—through food and lifestyle changes. The aim is to make holistic health accessible, practical, and empowering for individuals seeking long-term, sustainable well-being.
The Anupam Holistic symbol brings together the body, mind, and spirit in a balanced and meaningful way. Inspired by Indian design values and shaped to feel bold yet grounded, the three-layered star at the centre tells a deeper story. The outer layer stands for the body, the middle for the mind, and the innermost for the spirit. At the heart is a small spiritual star that connects everything and sets the whole form in motion. Each layer spirals inward, showing the journey from the outer world to the inner self.
The entire symbol is made of twelve parts per layer, reflecting harmony and oneness. The circle it forms has no beginning or end, symbolizing completeness. This design isn’t just a logo—it represents change, healing, and the power of living in balance. It captures what Anupam Holistic stands for: a fresh start, a healthier life, and a deeper connection with oneself.
The identity for Anupam Holistic was designed to go beyond aesthetics and create a deeper emotional connection with the brand’s philosophy of healing and balance. Rooted in the ideas of mindful living, nourishment, and inner harmony, the visual system brings together symbolic storytelling, calming colour tones, and thoughtful applications to create an experience that feels warm, grounded, and approachable. Every detail was carefully crafted to reflect the relationship between the body, mind, and spirit while maintaining a modern and premium visual presence.
The final outcome is a cohesive brand world that translates holistic wellness into a meaningful visual language across digital, print, and spatial touchpoints. From the logo and typography to the website and communication system, the project positions Anupam Holistic as a trusted and thoughtful voice in the wellness space. More than just a brand identity, it becomes a reflection of a larger purpose — encouraging healthier lifestyles, deeper self awareness, and a more conscious way of living.