Ayurvedagram
Client:
Ayurvedagram
Sector:
Health and Wellness, Hospitality
Year:
2022
Discipline:
Brand Design
Services:
Rebranding, Brand Visual Identity, Brand Applications, Brand Digital Guidelines, Website Design.
Awesome collaboration with:
Taknik Bharti
Web Development and UX Research
Rebranding Ayurvedagram by bring a fresh identity to this renowned wellness retreat, highlighting its essence as a haven for holistic healing. The new design elevates it presence to those seeking authentic Ayurvedic experiences.
Ayurvedagram
Rebranding Ayurvedagram by bring a fresh identity to this renowned wellness retreat, highlighting its essence as a haven for holistic healing. The new design elevates it presence to those seeking authentic Ayurvedic experiences.
Client:
Ayurvedagram
Sector:
Health and Wellness, Hospitality
Year:
2022
Discipline:
Brand Design
Services:
Rebranding, Brand Visual Identity, Brand Applications, Brand Digital Guidelines, Website Design.
Awesome collaboration with:
Taknik Bharti
Web Development and UX Research
Ayurvedagram
Ayurvedagram is a wellness brand offering authentic Ayurvedic treatments and holistic healing experiences. With serene retreats in Bangalore, India, and Ubud, Bali, it provides personalized therapies like Panchakarma, yoga, and meditation to restore balance and well-being. As part of Kerala Ayurveda Limited, it carries a legacy of over 75 years in traditional Ayurvedic care.
The transformation from the old to the new logo marks a significant step in redefining Ayurvedagram’s identity. The earlier logo, with its dated typography and overly intricate elements, failed to reflect the brand’s commitment to premium Ayurvedic healing and its authentic, luxurious wellness experiences. It lacked the modern appeal and sophistication essential for a global audience.
The rebranded logo takes inspiration from Kerala Ayurveda, its parent brand, and symbolizes purity, enlightenment, and the essence of yoga through a modern depiction of the lotus. The flowing curved lines represent water and the brand’s connection to coastal origins, evoking serenity and balance. The refined typography, with lowercase letters, creates an approachable and warm impression, while the colour palette draws from Kerala’s natural tones, reinforcing authenticity.
This new identity establishes Ayurvedagram as a contemporary, world-class wellness retreat, perfectly aligned with its expansion, including its new chapter in Ubud, Bali.
The rebranding of Ayurvedagram brought a cohesive and modern identity to the forefront, enhancing the brand’s presence in the wellness sector. The updated design ensured consistency across applications, establishing a seamless and holistic experience for its audience. Inspired by nature and rooted in Ayurveda’s essence, the refreshed identity incorporated distinctive design elements that elevated the brand’s recall value and connected it with a younger, more discerning audience. This transformation extended beyond visual appeal, integrating the brand’s ethos into its physical environment and digital touch points, creating a unified and memorable experience. To maintain this consistency, a social media design guideline was introduced, enabling the marketing team to uphold the brand’s refined image. The rebranding not only enhanced Ayurvedagram’s visibility but also reinforced its position as a trusted and modern leader in the world of wellness and Ayurveda.
He truly immersed himself in our roots and traditions, expertly guiding us through a transformation that has positioned us as a contemporary company focused on enhancing customer experience. For anyone in search of a brilliant creative mind, Sidharth is undoubtedly the person to turn to. The trust and mutual respect we’ve cultivated together not only empower our team but also inspire us every day.
Tania Caruso,
Art Director, Kerala Ayurveda Limited
With its established presence in Bengaluru, India, and the opening of a new centre in Bali, Indonesia, Ayurvedagram required a cohesive brand identity to adapt seamlessly across locations while maintaining consistency across all touch points. A versatile logo system was developed to ensure the brand’s identity remained unified yet adaptable for current and future centres, guided by a comprehensive brand framework. This rebranding effort also inspired the in-house marketing team to undertake a photography exercise, creating a fresh visual narrative that aligned with the new brand identity. The updated photography and designs enhanced the brand’s perception and reinforced its connection with customers. Additionally, new design elements were introduced within and around the resort, blending harmoniously with its environment and boosting the brand’s recall value. Together, these efforts positioned Ayurvedagram as a modern and consistent wellness destination, appealing to both domestic and international audiences.
To align Ayurvedagram’s new design approach with its digital presence, we completely redesigned every page to reflect the updated design system. The Bali website was the first to undergo this transformation, ensuring the brand’s new design direction was consistent and cohesive. The redesign introduced a thoughtful user experience that was cleaner and more interactive than the Indian centre’s website, setting a new standard for the brand’s online presence.
The integration of fresh photographs and design elements elevated the digital platform, extending the quality of the rebranding to the online medium. This improvement not only enhanced the brand’s appeal but also contributed to an increase in bookings and inquiries. Strategically curated and well-focused information, provided by the in-house content team, was seamlessly aligned with the brand’s updated tone of voice. This ensured a smooth browsing experience for all users, whether new or existing, making it easy to explore Ayurvedagram’s world of healing and wellness.