Blend Art Teas
Client:
Alluring Foods India Pvt. Ltd.
Sector:
Food & Beverage
Year:
2021-23
Brand Origin:
Noida – UP, India
Services:
Brand Design, Visual Identity, Verbal Identity, Packaging Design, Marketing.
Awesome collaboration with:
Ankit Mudgil
Content + Verbal
Shilpa Dwivedi
Gift Box Design
Crafting a premium tea brand that embodies India’s authenticity while curating exquisite flavours for a global audience, delivering a high-quality tea experience that resonates with tradition and sophistication.
Blend Art Teas
Crafting a premium tea brand that embodies India’s authenticity while curating exquisite flavours for a global audience, delivering a high-quality tea experience that resonates with tradition and sophistication.
Client:
Alluring Foods India Pvt. Ltd.
Sector:
Food & Beverage
Year:
2021-23
Brand Origin:
Noida – UP, India
Services:
Brand Design, Visual Identity, Verbal Identity, Packaging Design, Marketing.
Awesome collaboration with:
Ankit Mudgil
Content + Verbal
Shilpa Dwivedi
Gift Box Design
Blend Art
Blend Art Teas creates high-quality artisan blends, focusing on flavor, social connection, and health benefits. Sourcing directly from the tea gardens of North East India, they ensure fresh, authentic, and premium teas.
Committed to ethical, sustainable practices, Blend Art Teas aims to inspire a modern tea culture while maintaining the richness of tradition. Their diverse range offers a joyful, meaningful experience for tea lovers.
The Blend Art logo captures the essence of “blending” by incorporating a dynamic swirl that symbolises movement, unity, and harmony. The design reflects the brand’s character as modern, clean, and balanced, creating a strong visual foundation. Inspired by the swirling motions common in mixing food and beverages, the circular form connects with familiar imagery in the culinary world, enhancing brand recall.
Additionally, the initials “B” and “A” are seamlessly merged within the swirl, representing the brand’s name in a cohesive and visually appealing manner. This unique logo not only builds a memorable identity but also sets the stage for future brand visuals, offering versatility and consistency across different platforms. The balanced design and harmonious elements convey Blend Art’s mission of bringing together diverse influences to form a unified, innovative brand experience.
The design strategy for Blend Art Teas aimed to create a unified look across its diverse product line, using distinctive colours for each flavour inspired by the ingredients themselves. Charcoal served as a neutral base, supporting a colourful spectrum that allowed each tea to stand out while maintaining brand cohesion. The packaging was influenced by Mughal and Rajputana architectural styles, particularly their windows and doors, integrating floral motifs that reflect attention to detail and artistry. These elements echo the brand’s dedication to craftsmanship and the rich cultural heritage of India, adding depth to the overall aesthetic. By unifying different product lines—ranging from tea bags to loose leaves—within this adaptable design system, Blend Art Teas achieved a consistent, yet varied visual identity. This approach not only highlights each tea’s unique qualities but also strengthens the brand’s connection to its origins and the authentic experience it offers.
To make each flavour stand out, we assigned a unique colour palette to every variant. This thoughtful use of colours celebrated the brand’s variety and made it easy for customers to quickly identify their preferred flavour. The design not only showcased Blend Art’s diverse offerings but also made the packaging visually appealing and simple to navigate, helping customers make faster decisions.
We also explored several packaging prototypes to find the right balance between cost-effectiveness and a premium feel. The final designs ensured that the luxurious experience of a gourmet tea product was maintained without compromising on practicality. This process allowed the brand to adopt bold, standout design elements, making it unique and recognisable in a competitive market while creating lasting value for the customer.