WineRed
Client:
Thakral Clothing Private Limited
Sector:
Fashion, Clothing
Year:
2024
Brand Origin:
Gurugram, HR, India
Services:
Logo Design, Visual Identity, Brand Applications & Collaterals
Crafting a complete identity for a women’s wear brand on the rise, turning a strong product into a brand that finally looked as good as it felt. Art, style, and comfort were not just keywords. They became the foundation everything was built on.
Ayurvedagram
Rebranding Ayurvedagram by bring a fresh identity to this renowned wellness retreat, highlighting its essence as a haven for holistic healing. The new design elevates it presence to those seeking authentic Ayurvedic experiences.
Client:
Ayurvedagram
Sector:
Health and Wellness, Hospitality
Year:
2022
Discipline:
Brand Design
Services:
Rebranding, Brand Visual Identity, Brand Applications, Brand Digital Guidelines, Website Design.
Awesome collaboration with:
Taknik Bharti
Web Development and UX Research
WineRed
WineRed is a women’s clothing brand built around one honest idea: comfort and style should not have to negotiate with each other. Made in India, designed for Indian women, and priced to actually be accessible, the brand spans co-ord sets, dresses, kurtas, loungewear, and more.
With over 20 lakh customers, WineRed was not struggling. It was growing fast, attracting a younger, more style-conscious buyer. The identity just needed to catch up.
The ask was not to build something new from scratch. WineRed had a name, a colour, and a presence that was already resonating with many of customers across India. What it needed was a cohesive identity system that could carry that presence forward with confidence, one that felt relevant to a new generation of buyers without losing what the brand already stood for.
The scope was clear but not small. Logo refinement, a full colour system, typography, and a complete set of packaging touchpoints that a customer would encounter from the moment they discovered the brand to the moment they opened their order at home. Clothing tags, thank you cards, courier bags, wrapping paper, BOPP bags. Each one a chance to say something, to make the brand felt rather than just seen.
Every detail had to earn its place. Nothing decorative for the sake of it. Just a system built to grow with the brand.
The starting point was the brand name itself. WineRed is specific. It is not just a colour, it is a mood. That wine red sits somewhere between bold and intimate, between a night out and a quiet evening in. The whole palette had to breathe from that place. The primary colour was locked to a deep, rich wine red with enough warmth to feel inviting and enough depth to feel premium. Together with secondary colour, they gave WineRed the ability to flex across seasons, occasions, and content formats without ever feeling inconsistent.
The logo direction was refined to align with where the brand was headed. The goal was a mark that could sit confidently across a product tag, a courier bag, and an Instagram post without needing to be explained or propped up by context.
Packaging is where a brand either shows up or disappears. For WineRed, every touchpoint was an opportunity to say something worth remembering, and nothing was left to chance.
The clothing tags carried the brand story on one side and a genuine thank you on the other, connecting each purchase to a larger purpose, supporting underprivileged families in rural India. Not just a tag. A conversation starter.
The courier bag did not whisper. “Ready to Rock? Your cool new look is in this bag!” It made the unboxing moment worth looking forward to, which is exactly the right instinct for a brand growing fast in the D2C space.
The BOPP bag kept it honest, 100% recyclable, framed in the same warm and casual tone as everything else. The wrapping paper tied the whole system together, cream and wine red, instantly recognisable before the logo even registers.
Considered at every fold. Consistent at every touchpoint.
What came out of this project was not just a logo and some colour swatches. It was a complete system that gave WineRed a consistent, recognisable presence across every place a customer encounters the brand. From the first Instagram scroll to the moment they pull a kurta out of a branded courier bag, the experience holds together without having to try too hard.
The identity exploration pushed into new directions too. Brand pattern, monogram mark, campaign compositions, packaging applications across multiple formats. Each one an extension of the same thinking, not a collection of separate decisions but a single system expressing itself across different surfaces.
The brand went forward with more confidence, and that confidence shows up in how it presents itself to the world today. A brand that looks the part tends to act the part too. WineRed was always growing. Now it had the identity to match.