KAL Vaidyam Magazine
Client:
Kerala Ayurveda Limited
Sector:
Wellness and Healthcare
Year:
2024
Brand Origin:
Kochi – KL, India
Services:
Editorial Design, Publishing, Illustration, Layout Design, Visual Identity, Design System
Revamping KAL Vaidyam, an Ayurveda journal, with a fresh identity system and clean, modern design. The new layout balances simplicity and interactivity, making content engaging and accessible while preserving the magazine’s Ayurvedic legacy.
KAL Vaidyam Magazine
Revamping KAL Vaidyam, an Ayurveda journal, with a fresh identity system and clean, modern design. The new layout balances simplicity and interactivity, making content engaging and accessible while preserving the magazine’s Ayurvedic legacy.
Client:
Kerala Ayurveda Limited
Sector:
Wellness and Healthcare
Year:
2024
Brand Origin:
Kochi – KL, India
Services:
Editorial Design, Publishing, Illustration, Layout Design, Visual Identity, Design System
KAL Vaidyam Magazine
Kerala Ayurveda Vaidyam is a revered journal dedicated to evolving Ayurvedic wisdom, blending tradition with contemporary relevance. After a decade-long hiatus, it returns with diverse articles exploring Ayurvedic science, ethical practices, innovative treatments, and thought-provoking insights. Honouring its legacy and mentors, the magazine aspires to enlighten readers with scholarly and practical knowledge, embracing Ayurveda’s perpetual growth while celebrating its holistic impact on health and well-being.
The magazine’s design was thoughtfully crafted with consistency and ease of future updates in mind. Built using a grid-based layout in InDesign, it ensures a clean, organised structure that makes it easy for readers to navigate and select articles of interest.
Each article was given a unique yet cohesive style, guided by the design system developed during the creation of KAL Vaidyam’s logotype. The refreshed design adopts a confident and minimal visual approach, with a cover style inspired by the theme of the magazine Sahasrārapadmaṃ, symbolising consciousness and life itself. This cover design sets the tone for future issues.
All illustrations were created digitally in Procreate and further refined for the magazine. A clear font system was also established to enhance readability and create a hierarchy of information. The result is a visually appealing and user-friendly magazine, serving as a powerful medium to share Kerala Ayurveda Limited’s rich knowledge and experiences.
The design of KAL Vaidyam magazine was thoughtfully crafted to complement the curated content provided by the editorial team. While most of the artwork was created digitally, we also incorporated AI-generated visuals, including one for an AI-written article, adding a modern touch to the journal.
Since the magazine was intended for print, we ensured the use of high-quality paper to uphold its premium appeal. It was marketed across India and the U.S. through the KAL website, with the launch held in India. This quarterly journal was designed for Ayurveda enthusiasts and researchers, offering a blend of tradition and innovation. Created in collaboration with the KAL Vaidyam team, the project generated significant interest within the Ayurveda community. The result is a beautifully designed, engaging, and informative magazine that establishes a strong foundation for future editions.
We extend our heartfelt appreciation to Sidharth on behalf of the entire Vaidyam team and Kerala Ayurveda Limited. We are incredibly grateful for his creative expertise, patience, and collaborative spirit, and we wish him every success in his career and life. Sidharth, thank you for making our vision a reality with elegance and dedication.
Dr. Nimin Sreedhar,
Executive Editor, KAL Vaidyam